2.7× The typical gym, fitness studio or spa for sale in the US asks 2.7 times its yearly cash flow.
We read more than 1,000 gyms, fitness studios and spas listed for sale on a major online marketplace and compared each asking price with the cash flow its seller reported.
The findings in eight sentences.
- The middle half of gyms, fitness studios and spas ask between 2.0 and 3.5 times their yearly cash flow.
- Gyms, fitness studios and spas ask more than the typical business for sale, which asks 2.6 times.
- The typical asking price for a gym, fitness studio or spa is $282,000.
- Measured against revenue, the typical gym, fitness studio or spa asks 0.7 times its yearly sales.
- 27% of gyms, fitness studios and spas for sale offer seller financing, against 22% overall.
- 38% of owners who say why they're selling are moving on to other businesses or interests, and 16% are retiring.
- 18% of gyms, fitness studios and spas for sale show no revenue, cash flow or EBITDA, the same as overall.
- 13% of the gyms, fitness studios and spas for sale are listed in Texas, 13% in Florida and 12% in California.
Of the health, beauty and fitness industries, gyms, fitness studios and spas ask more than most.
Home health and senior care agencies and pharmacies ask the most, 3.0 times their yearly cash flow, and assisted living and care homes the least, 1.4 times.
- Home health and senior care agencies: median 3.0×, middle half from 2.0× to 4.0×
- Pharmacies: median 3.0×, middle half from 2.2× to 4.8×
- Gyms, fitness studios and spas: median 2.7×, middle half from 2.0× to 3.5×
- Medical practices: median 2.6×, middle half from 1.9× to 3.6×
- Hair salons and barbershops: median 2.0×, middle half from 1.4× to 3.0×
- Chiropractic practices: median 1.8×, middle half from 1.6× to 2.6×
- Nail salons and beauty studios: median 1.8×, middle half from 1.1× to 2.7×
- Assisted living and care homes: median 1.4×, middle half from 1.0× to 2.8×
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57% of gyms, fitness studios and spas ask between two and four times their yearly cash flow.
27% ask less than two, and 16% more than four.
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Gyms, fitness studios and spas ask 2.5 to 2.8 times at each size.
The typical ask is 2.8 times below $100,000 of yearly cash flow, 2.5 times at $100,000 to $250,000 and 2.8 times at $250,000 to $500,000.
- Under $100k: median 2.8×, middle half from 1.9× to 3.8×
- $100k to $250k: median 2.5×, middle half from 1.9× to 3.0×
- $250k to $500k: median 2.8×, middle half from 2.2× to 3.5×
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What a gym, fitness studio or spa like yours would ask.
The middle half of similar listings ask
$213,000 to $333,000
The typical one asks $274,000, 2.5× its yearly cash flow.
Based on gyms, fitness studios and spas with $100k to $250k of yearly cash flow. These are asking prices, not sale prices or appraisals.
After the close.
We write the software a newly bought business runs on, one process at a time, such as quoting, scheduling or billing, and the new owner keeps the code. How we work with buyers and operating partners.
The data.
We read the listings on September 24, 2026, and their full details from September 25 to 30, 2026.
Questions
What multiple of cash flow do gyms, fitness studios and spas sell for?
Gyms, fitness studios and spas listed for sale in the US ask a median 2.7 times their yearly cash flow (seller's discretionary earnings), and the middle half ask between 2.0 and 3.5 times. Sale prices usually come in lower.
How much does it cost to buy a gym, fitness studio or spa?
The typical gym, fitness studio or spa for sale asks $282,000, and the middle half ask between $150,000 and $565,000. Sale prices usually come in lower.
How many gyms, fitness studios and spas for sale offer seller financing?
27% of gyms, fitness studios and spas for sale offer seller financing, against 22% overall.
What multiple of revenue do gyms, fitness studios and spas ask?
The typical gym, fitness studio or spa for sale asks 0.7 times its yearly sales, and the middle half ask between 0.5 and 1.0 times.
Why are gyms, fitness studios and spas for sale?
38% of owners who give a reason are moving on to other businesses or interests. 16% are relocating, and 16% are retiring.
How we did it
We read every listing on a major US online marketplace for businesses for sale on September 24, 2026, and went back to each one from September 25 to 30, 2026 for its full details. This page covers the 1,030 established gyms, fitness studios and spas among them. 541 show both an asking price and a cash flow, and 528 of those are left after the exclusions below.
Older listings use a flat list of named categories, and newer ones a two-level list whose subcategories have no names. A listing without its own photo shows its category's default photo. Each default photo almost always shows up in a single newer subcategory, so each named category joins the subcategory where its photo appears. Listings filed as gyms and fitness centers, spas and dance, pilates and yoga are on this page.
A multiple is the asking price divided by the seller's discretionary earnings the listing reports. We left out multiples below 0.3 or above 20, and listings whose price includes the property. Prices and cash flows on this page come from the listings with a multiple. These are asking prices, and a business usually sells for less than it asks. The full method.
Cite this page
Fulkerson Advisors (2026). What gyms, fitness studios and spas for sale ask. From What Small Businesses for Sale Ask: 39,587 US Listings, September 2026. https://www.fulkersonadvisors.com/research/small-business-multiples/gyms-fitness-studios-spas
Use any of these numbers or charts. Credit Fulkerson Advisors and link to this page. The data is under a CC BY 4.0 license.