2.3× The typical flower shop for sale in the US asks 2.3 times its yearly cash flow.
We read 173 flower shops listed for sale on a major online marketplace and compared each asking price with the cash flow its seller reported.
The findings in eight sentences.
- The middle half of flower shops ask between 1.8 and 3.1 times their yearly cash flow.
- Flower shops ask less than the typical business for sale, which asks 2.6 times.
- The typical asking price for a flower shop is $199,000.
- Measured against revenue, the typical flower shop asks 0.5 times its yearly sales.
- 24% of flower shops for sale offer seller financing, against 22% overall.
- 58% of owners who say why they're selling are retiring.
- 14% of flower shops for sale show no revenue, cash flow or EBITDA, against 18% overall.
- 20% of the flower shops for sale are listed in California, 13% in Florida and 7% in New Jersey.
Of the retail industries, flower shops ask less than most.
Building material and hardware stores ask the most, 3.1 times their yearly cash flow, and convenience stores the least, 2.1 times.
- Building material and hardware stores: median 3.1×, middle half from 2.4× to 4.3×
- Liquor stores: median 2.9×, middle half from 2.2× to 3.8×
- Clothing and accessory stores: median 2.6×, middle half from 1.9× to 3.7×
- Grocery stores: median 2.6×, middle half from 1.9× to 3.3×
- Furniture stores: median 2.6×, middle half from 2.0× to 3.3×
- Flower shops: median 2.3×, middle half from 1.8× to 3.1×
- Convenience stores: median 2.1×, middle half from 1.4× to 2.9×
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53% of flower shops ask between two and four times their yearly cash flow.
34% ask less than two, and 13% more than four.
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Bigger flower shops ask more for each dollar of cash flow.
The typical ask is 2.1 times below $100,000 of yearly cash flow and 2.6 times at $100,000 to $250,000.
- Under $100k: median 2.1×, middle half from 1.7× to 3.1×
- $100k to $250k: median 2.6×, middle half from 2.1× to 3.0×
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What a flower shop like yours would ask.
The middle half of similar listings ask
$158,000 to $290,000
The typical one asks $201,000, 2.1× its yearly cash flow.
Based on flower shops with under $100k of yearly cash flow. These are asking prices, not sale prices or appraisals.
After the close.
We write the software a newly bought business runs on, one process at a time, such as quoting, scheduling or billing, and the new owner keeps the code. How we work with buyers and operating partners.
The data.
We read the listings on September 24, 2026, and their full details from September 25 to 30, 2026.
Questions
What multiple of cash flow do flower shops sell for?
Flower shops listed for sale in the US ask a median 2.3 times their yearly cash flow (seller's discretionary earnings), and the middle half ask between 1.8 and 3.1 times. Sale prices usually come in lower.
How much does it cost to buy a flower shop?
The typical flower shop for sale asks $199,000, and the middle half ask between $125,000 and $356,000. Sale prices usually come in lower.
How many flower shops for sale offer seller financing?
24% of flower shops for sale offer seller financing, against 22% overall.
What multiple of revenue do flower shops ask?
The typical flower shop for sale asks 0.5 times its yearly sales, and the middle half ask between 0.4 and 0.8 times.
Why are flower shops for sale?
58% of owners who give a reason are retiring. 18% are moving on to other businesses or interests, and 11% are relocating.
How we did it
We read every listing on a major US online marketplace for businesses for sale on September 24, 2026, and went back to each one from September 25 to 30, 2026 for its full details. This page covers the 173 established flower shops among them. 118 show both an asking price and a cash flow, and 108 of those are left after the exclusions below.
Older listings use a flat list of named categories, and newer ones a two-level list whose subcategories have no names. A listing without its own photo shows its category's default photo. Each default photo almost always shows up in a single newer subcategory, so each named category joins the subcategory where its photo appears.
A multiple is the asking price divided by the seller's discretionary earnings the listing reports. We left out multiples below 0.3 or above 20, and listings whose price includes the property. Prices and cash flows on this page come from the listings with a multiple. These are asking prices, and a business usually sells for less than it asks. The full method.
Cite this page
Fulkerson Advisors (2026). What flower shops for sale ask. From What Small Businesses for Sale Ask: 39,587 US Listings, September 2026. https://www.fulkersonadvisors.com/research/small-business-multiples/flower-shops
Use any of these numbers or charts. Credit Fulkerson Advisors and link to this page. The data is under a CC BY 4.0 license.