Insights · Archive
Notes from our practice.
Field reports from enterprise AI engagements: what worked, what didn’t, and the diligence questions we wish more leaders were asking.
Strategy
Why 95% of GenAI Pilots Die
The bottleneck on AI in the enterprise is no longer the model. It is the operating model around the model. Four questions decide whether a pilot graduates or dies on the vine.
Christian AdibMay 30, 202613 min
Strategy
When Not to Hire McKinsey for AI
A former McKinsey associate makes the structural case for when the Big 3 are the right AI advisor, and when the engagement model itself is the problem.
Bilal BitarMay 30, 202612 min
Generative AI
The Coming Collapse: Satya Nadella on the Future of Business Applications and the Rise of AI Agents
Christian AdibDec 26, 20244 min
Generative AI, Technical
How Efficient AI Model Adaptation Can Redefine the Business Landscape
Christian AdibDec 16, 20245 min
Generative AI, Strategy
From Static Queries to Perpetual Conversation: How Real-Time, Multimodal AI Will Reshape Our Lives and Businesses
Christian AdibDec 15, 20247 min